What size h and m sweater driver#
“Transparency has become the key driver of change in the fashion industry, which used to be about as untransparent an industry as it could possibly be,” said David Savman, the head of production for the H&M group, from a factory floor in Dhaka. Pascal Brun, the head of sustainability for the H&M brand, said the new public transparency layer showed that the company had nothing to hide regarding labor or environmental practices, or how H&M products were made. (The company declined to say what the project cost.) H&M created the system by building a bridge between its supplier and production databases and then linking it to its retail interfaces. Nevertheless, it is the first effort of its kind by a retailer of this scale. The sustainability tab won’t tell you that Jinnat sprawls over seven floors, each the size of a football field, or that employees perch in front of whirring sewing machines making white cotton T-shirts, monitoring 337 high-tech embroidery appliances and snipping at stray threads.Īnd you won’t find out that this single company makes 400,000 pieces (roughly 110 tons) of clothing per day, or around 10 to 12 million units per month, up to a quarter of which will be bound for H&M.
There are limits to how much information you’ll get, of course. Customers shopping in physical stores can also have access to this information by using the H&M app to scan the product price tag.